They were ready to start and we asked them to spend six weeks getting Google reviews first. The reasoning, and the right way to ask for reviews that last.
Read the Post →A short briefing for agency owners whose clients have started asking how to show up in ChatGPT. What actually determines it, and what nobody should be promising.
Read the Post →Nearly thirty years working behind IT firms, PR agencies, advertising shops, and design studios. What makes an agency partnership work, and the one rule that matters most.
Read the Post →When something breaks on a Thursday afternoon, what happens next tells you more about who you hired than any proposal did. On knowing a client and the cost of explaining yourself again.
Read the Post →Every business has information it should be tracking and nobody has time to track. Why alerts do not solve it, and the one thing worth watching first.
Read the Post →A reputable agency spent months marketing one of our clients to entirely the wrong customer. The ninety-second test that reveals whether an agency understands your business.
Read the Post →We read every review our clients wrote, looking for a pattern. Almost nobody praised the things agencies advertise. Here is what they wrote about instead.
Read the Post →The usual answer is three to five years, but that describes a site nobody maintains. What changes when someone is looking after it, and when a rebuild is genuinely the right call.
Read the Post →Not a trick, and not impossible. What actually moves an AI answer, and what happened when we tested it on a brand new firm with a contested name.
Read the Post →AI absorbs the casual clicks. The visitors who still arrive are deeper in their decision and worth more. Is your site built for them?
Read the Post →AI assistants read your reviews when deciding who to recommend. What the engines learn from review content, and how to earn reviews that say something.
Read the Post →Ask ChatGPT or Google AI about your own business and you will get one of four answers. How to run the two-minute test and what each result means.
Read the Post →Your methodology is your most valuable asset, and it lives in someone's head. Custom AI tools turn it into software your clients and prospects actually use.
Read the Post →Thirty years of serving clients, and running our own business, taught us to listen first. Your specific challenges are where every solution starts.
Read the Post →AI answers are changing how customers find you, but websites still close the deal. What the new search playbook means for your business.
Read the Post →Small, focused tools that remove one recurring headache at a time, without a big, risky project.
Read the Post →A family-run business uses a support chatbot to free up staff time and answer questions around the clock.
Read the Post →How we pair smart prompting with human review to create content that actually sounds like you.
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